Air India under fire on Social media for demanding crew to say ‘Jai Hind’ after every announcement

Air India, the government-owned national carrier for India, has instructed its cabin crew members to end every inflight announcement with the phrase “Jai Hind,” which translates to “hail the motherland.”

In a memo issued by the director of operations Captain Amitabh Singh on Tuesday, the crew was instructed that they were all required to comply “with immediate effect.”

The directive instructed crew members to make the declaration “after a slight pause and with much fervour.”

Air India, which has failed to turn a profit since 2007, was mocked on social media over the memo.

The directive was mocked by some on social media, who suggested it would sound ridiculous after every announcement.







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