Air India, the government-owned national carrier for India, has instructed its cabin crew members to end every inflight announcement with the phrase “Jai Hind,” which translates to “hail the motherland.”
In a memo issued by the director of operations Captain Amitabh Singh on Tuesday, the crew was instructed that they were all required to comply “with immediate effect.”
The directive instructed crew members to make the declaration “after a slight pause and with much fervour.”
Air India, which has failed to turn a profit since 2007, was mocked on social media over the memo.
The directive was mocked by some on social media, who suggested it would sound ridiculous after every announcement.
Now with this new move, I’m sure Air India will soon become profitable. Jai Hind! pic.twitter.com/5Am6UyiQPe
— Harsh Goenka (@hvgoenka) March 4, 2019
Ladies and gentlemen, we are passing through turbulent weather, please fasten your seatbelts belts, Jai Hind!
Please do not use the toilets now, Jai Hind!
Cabin crew to landing stations, Jai Hind!
We apologize for the delay in departure, Jai Hind!https://t.co/uC25ccGk6r
— Dhruv Rathee (@dhruv_rathee) March 5, 2019
“Sir please sit down Jai Hind”
“Madam bhait jayiye Jai Hind”
“All passengers please sit down Jai Hind.”
“Sir sorry I will repeat in English for Tamil passengers Jai Hind.” https://t.co/N5MjJ7QOxv
— Numismatically Oriented (@sidin) March 4, 2019
Ladies and gentlemen please put on your seatbelts. *pause* JAI HIND!
Ladies and gentlemen we are now at 40,000 feet, and the temperature outside is -40. *pause* JAI HIND!! https://t.co/MhZytMVEtu
— PKR | প্রশান্ত | پرشانتو (@prasanto) March 4, 2019
With much fervour
"The captain would like to announce some Turbulence coming your way… Jai Hind"
Sums up the country I think https://t.co/EIvXfPDB2q
— Ashwin Mushran (@ashwinmushran) March 4, 2019